![]() You can either do this on-site on core pages or you can place promo codes in your email marketing campaigns, these provide incentives for your customers to make a purchase.Īs mentioned, promo codes can be served up in different areas of your marketing funnel. There are plenty of ways to use promo codes to highlight your key offers. This post will look at six clever ways to overcome them and make promo codes a weapon to add to your conversion arsenal. Rarely now does a visitor complete the checkout without seeing the promo code box, and many will respond by opening up a separate tab to search for that elusive combination of letters and numbers, in the hope it will magically unlock savings. Promo codes have long been used as a way of driving conversions and increasing revenue, so much so they have become part of the furniture of the customer journey. It’s a marketing strategy that gives customers another reason to make a purchase. This code can be entered into an ecommerce website to gain a discount on a product or service like free shipping, for example. Promo codes are alphanumeric codes that can be applied to online orders – usually during the checkout stage of the online customer journey. What Does the Future Hold for Promo Codes?.Personalised Promotional Code Strategy For 2023.
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